Custom case goods and furniture - aliance.by

Project description

It’s a custom case goods and furniture production in Mahilioŭ. The company produces kitchen units, sofas, cabinets, and other furniture, whether it’s custom ones or turn-key solutions by the company.

The project consisted of the development of a simple and user-friendly catalog website with furniture examples and with further promotion in the city. The furniture presented on the website had to be divided into subcategories with a gallery of kitchen units, cabinets and other furniture. There had to be the possibility to choose among suggested furniture variants as well as to leave a request with an order for custom furniture there. So to implement the mentioned functionality, we communicated with the client and their personnel to learn all the details needed to compile technical requirements. After that we were presented with a couple of furniture examples. We used the examples to add photos of a similar furniture to the website galleries and category pages.

We weren’t provided with a logo and other materials so after discussing with the client, we developed them according to our taste. We were also trusted to do the website design, copywriting, and other content.

Features

3 weeks were required to develop and launch the website. Finding photos of furniture and adding them to the catalog took up the greater part of the time. Some fixes were done while users were interacting with the website.

View website

The services provided:

  1. Market audit and analytics
  2. Website structure and design development
  3. Content search and creation
  4. Copywriting
  5. Turn-key website development
  6. Website services
  7. Website maintenance, SEO

What tools and technologies were applied:

  • CMS Joomla + paid components
  • UX/UI, design
  • Basic and advanced SEO
  • Adaptability to any devices
  • Testing
  • Simple website structure
  • Google Analytics, Yandex Metrika
  • CSS, HTML, PHP, JS, Helix

Additional details on the project

When the website had been developed, we set about to further add content to the website as well as to promote it in Google and Yandex. Consequently, the client got the results that were needed, and even more. The website traffic is 17- 20 users per day on average. The traffic is converted to 2-5 orders per day. All this was done from scratch.

Bounce rate, page depth, time on site charts as well as a traffic source diagram are given below. The analytics are from Yandex Metrika.

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