LED lamp production - mstz.by

Project description

It’s a factory in Belarus specialized in the production of indoor, outdoor, and office LED lamps. The factory exports its lamps to other countries too.

What was done? A user friendly catalog website was developed where it’s possible to buy different lamps for any kind of places. Lamp electrical wiring, soldering, and repair services as well as metal etching and folding services are available to order on the website. The website is fully adapted to mobile and desktop devices. The catalog includes 2 main sections. The first one is about LED lamp production with additional pages for each lamp type and application. The second one is about design lighting that includes LED strip lights, strips, LED neon for lighting, walls, furniture, automobiles etc. We decided to design the website in yellow and light colors associated with lamps and lighting. To correctly implement our ideas, we communicated with the client, analyzed the niche, and competitors. Knowing the info needed, we compiled technical requirements for further work. We created all the website content from scratch, including logo. The client fully trusted us with this process. And we didn’t let the client down.

The main goals of the website are lamp sale to other countries and cities, and providing services within the city and in neighboring cities.

Features

3 weeks were required to develop and launch the website. The client always cheered us up along the working process so it was fun to develop the website. We were doing our best to display the main goals of the website on its front page as much as possible.

View website

Services provided:

  1. Market audit and analytics
  2. Website structure and design development
  3. Content search and creation
  4. Copy writing
  5. Turn-key website development
  6. Photo editing
  7. Website maintenance, SEO

What tools and technologies were applied:

  • CMS Joomla + paid components
  • UX/UI, design
  • Basic and advanced SEO
  • Adaptability to any devices
  • Breadcrumbs, navigation
  • Professional website structure
  • Google Analytics, Yandex Metrika
  • CSS, HTML, PHP, JS, Helix

Additional details on the project

When the website had been developed, we set about to further add content to the website as well as to promote it in Google and Yandex. Consequently, the client got the results needed.

The website traffic is 15 users per day on average. The traffic is converted to 3-5 calls per day. Requests and orders are frequently sent via e-mail and feedback forms too. And all this was done from scratch.

In essence, just a small team is working at the factory but they are full of enthusiasm.

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