Household appliance repair - problemnet-mogilev.by

Project description

It’s a project for in-home washing machine and other household appliance repair in Mahilioŭ. The website was developed for a self-employed person.

What was done? The user-friendly website adapted for mobile devices and desktops, and for further contextual ads on Google was created. We decided to do the design in blue and light colors associated with appliance repair. As for its structure and block position, all the main data, such as phone numbers, working hours and additional info, were given briefly. The service prices block with feedback buttons is located further since the users visiting the website are interested in this info in the first place. We communicated with the client, analyzed the market and competitors to implement all this. Knowing the detailed info needed, we compiled technical requirements for further work and developing a website with ads. We created all the website content from scratch, including logo. The client fully trusted us with this process. And we didn’t let the client down.

We created a one small advertising campaign for washing machine repair in Google Search. That ad campaign brings in 3-4 requests per day on average. And they cover the costs on advertising by twofold-fourfold. We also managed to improve the website SEO ranking so the users are able to find it in top 10 with relevant search terms.

Features

10 days were required to develop and launch the website. We could move the website, which hadn’t have any ranking, to Top 10 for the fridge repair niche. And the client fully trusted us with the website and its ads.

View website

The services provided:

  1. Market audit and analytics
  2. Website structure and design development
  3. Content search and creation
  4. Copywriting
  5. Turn-key website development
  6. Contextual ads
  7. Website and ad campaigns maintenance

What tools and technologies were applied:

  • CMS Joomla + paid components
  • UX/UI, design
  • Basic and advanced SEO
  • Adaptability to any devices
  • Google AdWords, Yandex Direct
  • Professional website structure
  • Google Analytics, Yandex Metrika
  • CSS, HTML, PHP, JS, Helix

Additional details on the project

When the website had been developed, we set about to its monthly maintenance, promotion, and ad creation in Google Search. Consequently, the client got the results that were needed, and even more. The website traffic is 15 users per day on average. The traffic is converted to 3-9 calls per day. All this was done from scratch. The traffic chart and gender diagram for one month, 2023 from Google Analytics are given below.

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