Household appliance repair - teh-dapamoga.by

Project description

It’s an in-home washing machine and other household appliance repair in Minsk. The website was developed for a small company consisting of 8 repair specialists. And It was tailored to contextual advertising.

What was done? The modern and simple in functionality website was developed. It was made for users, not bots, and for further contextual advertising in Google. We decided to design the website in green colors. As for its structure and block position, all the main data, such as phone numbers, working hours and additional info, were given briefly. After that a short information about the company is given, their pros, what they repair, what models they deal with. The service prices block with feedback buttons is located further since the users visiting the website are interested in this info in the first place. There are also call-to-actions and phone numbers after every other block (including in a pop-up menu) to give users the ability to send a request or to call.

To correctly develop the website and advertising, we discussed some info with the client, analyzed the niche and competitors in details. Knowing the info needed, we compiled technical requirements for further work and developing a website with ads. We created all the website content from scratch, including logo. The client fully trusted us with this process. And we didn’t let the client down.

We created 3 small advertising campaigns for dishwasher, washing machine and fridge repair in Google Search then. Those ad campaigns, having a budget of $30-40, bring in 4-11 requests per day on average. And they cover the costs on advertising by twofold-sixfold. We made separate pages for every type of dishwasher to promote the website in search engines.

Features

10 days were required to develop and launch the website. The costs spent on the website were covered fully in a month. The website is compliant with Google Ads so price per click in ads is a bit lower.

Посмотреть сайт

Services provided:

  1. Market audit and analytics
  2. Website structure and design development
  3. Content search and creation
  4. Copywriting
  5. Turn-key website development
  6. Ads creation
  7. Website and ads maintenance

What tools and technologies were applied:

  • CMS Joomla + paid components
  • UX/UI, design
  • Basic and advanced SEO
  • Adaptability to any devices
  • Google AdWords, Yandex Direct
  • Simple website structure
  • Google Analytics, Yandex Metrika
  • CSS, HTML, PHP, JS, Helix, UIkit

Additional details on the project

Once upon a time the website encountered a click fraud from bots with behavioral factors. We managed to get rid of such bots by 80-85% percent. The main difficulty was that the bots were from the city where the ads were serving. The bots are the modern ones. They imitate human users and use real browser and device data to mix up search engine and advertising platform algorithms. To counter act the click fraud, we created a unique algorithm that we regular update since bot creators are always on alert too.

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