Rooftop and siding maintenance in Mahilioŭ - ckc.by
Project description
It is a large warehouse store of building materials in Mahilioŭ. It specializes in rooftop and facade materials, siding, roof drainage systems, metal tile, etc. The company also has its own teams of workers that do roofing, sheeting houses with siding, fence installation, facade and rooftop painting as well as brickwork, and concrete placement.
We met with the company in 2015. Only two people were working in the company at the moment. The business didn't have a warehouse, teams of workers, equipment, machinery but there was an ugly hand-crafted website developed by a student already. So the company contacted us although there was no the Navakolle studio at the time. A new catalog website with products, services, and its promotion and contextual ads was needed. The old website contained some info, content and photos in part already. It had a logo also which we improved later. The company had a relatively low budget at the time. And we had not that much experience either. But we were in love with our work, and we were deeply interested in it so we managed to build an excellent, fully-functional, user-friendly website with ads. Consequently, it also greatly and positevly impacted its promotion. It was helpful that there were not many competitors at the moment, and they had very poorly developed websites.
With a slow infusion of money, smart growth of the website and advertising, it was possible to reach top ranks (1-5 ranks) for many search queries and its pages in Google and Yandex. In turn, this impacted the company's growth in the past years too. It was able to acquire a new office, large warehouse, installation teams, vehicles etc. It started a partnership with different factories and productions too. We built and launched social media and other ad platform later.
Speaking about the whole project, the clients totally trusted us with the whole online process, including the website structure, copywriting, photos, ads, social media. Due to this we had a great opportunity to try something new, to experiment, to find a better solution every time. Essentially, it’s the best case among our works.
Features
We have been working with and maintaining the website for 8 years. We have helped to grow the company consisting only from two guys into the large business with its own warehouse, vehicles, and installation teams. The unique content that we photographed, described and added to the website pages is used on the website. The website has top 1-5 ranks for many its positions in the city and region.
The services provided:
- Market audit and analysis
- Turn-key website development
- Photo/video shooting
- Copywriting
- Content and photo editing
- Monthly maintenance
- Advertising, website, social media, Google Business maintenance
- SEO, analytics, reporting
- Contextual ads
What tools and technologies were applied:
- CMS Joomla + paid components
- UX/UI, design
- Basic and advanced SEO
- Adaptability to any devices
- A/B testing
- Gzip, website caching
- Professional website structure
- Breadcrumbs, navigation
- Corporate Email
- Google API and Analytics, Yandex Metrika
- CSS, HTML, PHP, JS, Helix, UIkit, Ajax
Additional details on the project
The website pages were reworked, expanded, and updated many times. E.g. for one of those improvements, our team went to construction sites to film and take photos, describing the processes there, which were added to the website then. So the pages are very informative, large, and interesting. Users might spend browsing them for 15-20 min, and they might even make a call or send a request via the website.
The website was fully redesigned in 2023. All the data were updated and transferred to a new functionality. It improved website usability and its ranks in search engines further.
Website traffic can reach up to 130-180 users per day on average.
Do you need a similar project?
Are you in a similar niche? Do you need the same services, design, structure, technologies, or all at once? Contact us! We will offer you the best solution!